D.O.G. (dee-oh-gee) Pet Boutique is LA’s hottest celebrity pet boutique for customers who want the best trends for their fashionable canines. The store teamed up with VH1 to give Diva Dogs the red carpet treatment they deserve! 

D.O.G. hosted a VH1 DIVA DOGGIE DAY, a red-carpet Diva-themed event from 11am - 7pm on September 12th for pets who rock the true diva style. Diva doggies enjoyed shopping specials throughout the day, took a Red Carpet photo from 4pm-6pm and enjoyed a complimentary mini doggie massage from 4- 6pm. 

VH1 and D.O.G. also provided exclusive Diva-themed prizes to the top five Doggie Diva photos. Customers who submitted a picture of their Diva Doggies were automatically entered to win diva-fashion prizes from D.O.G. Pet Boutique. Winners were chosen by online votes and receive prizes valued up to $2700. 

All D.O.G. customers whose purchases exceeded $50 received a limited edition DIVA inscribed Pet Tag. 

After a four-year hiatus, VH1 is brought back the legendary live concert event “VH1 Divas” by featuring some of pop music’s most talented female artists – Adele, Kelly Clarkson, Leona Lewis and Miley Cyrus. The “VH1 Divas” concert was televised live on VH1 on Thursday, September 17 at 9pm.